Badpuppy Colonizes Second Life

COCOA, Fla.Badpuppy Enterprises Inc. has launched a presence in Second Life, a 3D virtual world that is imagined and created by its inhabitants. “Badpuppy Island” will celebrate its grand opening beginning at 3 p.m. ET.

According to Badpuppy marketing and advertising manager Lisa Turner, the company began its virtual homesteading eight months ago. Now that the island’s infrastructure is complete, Badpuppy plans to offer residential and commercial virtual property to Second Life citizens who want to maintain a presence and promote themselves to the gay community. Badpuppy Island offers networking, meeting space, parties and events in addition to residential and commercial spaces.

“This virtual world is like no other and is a whole new world to explore,” Turner said. “Companies such as CNN, Dell and Mercedes, where you can actually test drive their newest models, entered into the Second Life world early on with great success, so why not follow suit?

“We invite everyone to follow Badpuppy into this new world for fun, relaxation and meeting new friends as well as future business associates,” she added. “You may very well want to take the plunge as Badpuppy did, marketing its name and brand to a whole new audience in a whole new way.”

Basic membership at Second Life is free, but the community supports a thriving virtual economy based on Linden dollars, which can be converted to U.S. and other world currencies at Linden dollar exchanges within the virtual world.

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